Download e-book for iPad: A Whack on the Side of the Head: How You Can Be More by Roger von Oech

By Roger von Oech

ISBN-10: 0446404667

ISBN-13: 9780446404662

This is often the twenty fifth anniversary variation of the creativity vintage by means of Dr. Roger von Oech.

Over the years, A WHACK at the aspect OF the pinnacle has been praised via enterprise humans, educators, scientists, homemakers, artists, adolescence leaders, and plenty of extra. The publication has been stimulating creativity in hundreds of thousands of readers, translated into 11 languages, and utilized in seminars world wide.

Now Roger von Oech's absolutely illustrated and up-to-date quantity is full of much more provocative puzzles, anecdotes, workouts, metaphors, cartoons, questions, quotations, tales, and assistance designed to systematically holiday via your psychological blocks and unencumber your brain for inventive pondering. This new version will allure a whole new new release of readers with up to date and mind-stretching fabric.

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Extra resources for A Whack on the Side of the Head: How You Can Be More Creative (25th Anniversary Edition)

Sample text

When faced with a problem, they immediately bring in their hard thinking strategies. ” They never give themselves an opportunity to consider steel tacks, copper tacks, sailing tacks, income tax, syntax, or contacts. If we use a little soft thinking early in the creative process, we may still end up going with the “brass tacks,” but at least we will have considered alternatives. Our educational system does a fairly good job of developing hard thinking skills, but there is not much to develop soft thinking.

Then he keeps on thinking. When you look for more than one right answer, you allow your imagination to open up. For example: How do you keep a fish from smelling? Cook it as soon as you catch it. Freeze it. Wrap it in paper. Leave it in the water. Switch to chicken. Keep a cat around. Burn incense. Cut its nose off. One technique for finding more answers is to change the wording in your questions. ” that’s what she’ll design — a door. ” Different words bring in different assumptions and lead your thinking in different directions.

Most people don’t like problems, and when they encounter them, they usually react by taking the first way out they can find — even if they solve the wrong problem like the nightclub owner in the above story. I can’t overstate the danger in this. If you have only one idea, you have only one course of action open to you, and this is quite risky in a world where flexibility is a requirement for survival. An idea is like a musical note. In the same way that a musical note can only be understood in relation to other notes (either as a part of a melody or a chord), an idea is best understood in the context of other ideas.

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A Whack on the Side of the Head: How You Can Be More Creative (25th Anniversary Edition) by Roger von Oech


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